“If You Build It, They Will Come — Not!”
After many years of writing, re-writing, and querying I finally published my novel Blood Adversaries as a both an e-book on Kindle and in print. As I pressed the publish button, I imagined my book traveling through the internet to find its way into the hands of eager readers.
I had done enough research to know that I would need to promote my book. I created an author page on Facebook. I announced the release on my blog and on LinkedIn. I outlined ways to promote my book. I thought I had a solid promotion plan.
What I found was that it isn’t all that easy and sometimes life just gets in the way of committing all the time necessary to promoting.
The majority of my marketing plan centered on social media. I had read tips on using Facebook, LinkedIn, Pinterest and Goodreads as conduits for creating an author platform and promoting a book. So I created author pages, shared links to my book and blogged about my book release. I contacted friends who liked the paranormal/horror genre and asked them to share my link with their friends. I scheduled a free giveaway of the Kindle version of my book on Amazon. Then I sat back and waited for the likes to come in and books sales to happen.
Except — it didn’t.
Just a few weeks after releasing my book, my husband was sent out of state for a four month work assignment. My time was consumed with taking care of my sons with their very active schedules and our home. Then my work position changed increasing my responsibilities threefold. There was not a lot of time for promoting my book. Before I knew it, a year had gone by and my book sales were minimal.
My takeaways on promoting a novel?
- Authors absolutely need an electronic presence. Social media is a key element to promote authors and books. But social media alone is not enough. Authors still need to have face to face meetings to promote themselves.
- You have to get out of your comfort zone. Talk to people. Plan a book signing. See if you can be part of another event.
- Keep at it. Rarely is there a true overnight success. Read about some of the best know breakout authors and you will find years dedicated to writing and self promotion before they become household names.
- Really, keep at it! Promoting a book is an on-going process. Add new things. Build on what works.
- Stuff happens. Things don’t always run smoothly. If you stall, don’t let it stop you.
- Just do it!